The services that we offer are our practical and real life experiences rather than theoretical work, which we believe is our key advantage, as we have been there and have done it before and we understand the problems and the complexities you face and what business pressure that it puts you under . Some of the services that we provide are as follows :-
Setting the company vision and mission is key for businesses success, as it models out what the company is aiming to achieve and generate clarity across the full organization, we can support on this front through intensive meetings with the key stakeholders we formularize and generate a well fitted vision & mission required for the company according to the industry and service provided.
Design and establish the right marketing department structure required in place, drafting the job descriptions, assisting in the right caliber hire and training them on the key requirements.
Marketing is a very wide field but yet without the right measures and systems in place the business can never be able to either control or measure the marketing effectiveness and impact .
Marketing Strategic plans are critical to the success of the organizations as the most dangerous in any business cycle is a strategy that is always changing , once set strategy is set we have to be true to achieving and the operational plans help to achieve the long term strategy
Through studying the market and the key competitors within in , we develop and generate the company’s competitive advantage as well as the unique selling preposition that enables the company to uniquely stand for.
According to the fact base required we set the market research plans required and work with agencies in fulfilling this plan ensuring the best fact base generated that would enable setting the right strategic objectives ranging from concept testing, product testing, customer service satisfaction, on line research required.
Looking into the different segments and the portfolio of services or products that the company is working on, we set the right portfolio in place with hard recommendation of delisting any unrequired products or services while setting the DE complexity model in place as well as rolling it out if required.
Setting the right marketing channel strategy by type of channel and tailor them to suit the different types of channels (retail , whole sale , distributor etc..) to strengthen the overall marketing strategy.
Define the key distribution weaknesses and provide areas of opportunities and ways to achieve it.
We provide sales training on the company’s overall vision, objectives , strategy and programs to ensure their buy in.
Develop promotional programs that works towards achieving the marketing objectives and part of the overall market strategy – we take it from idea to implementation , this includes physical promotional , BTL and consumer activation.
We define the right type of communication required that suits the business needs and the agreed on budgets , we work with agencies ensuring the best campaign that meets the client brief and the business objectives and we supervise shot and final material delivery. Our work includes both off line and on line communication plans.
Developing the right channels and tools from a media front that would fulfill the marketing / sales objectives , ensuring the best media buying rates . Establish strong media partners relationships that could enable creative media buying and placement whenever required.
According to the type of business we set the digital strategy required through the main company establishing the main tools required ranging from SEO, SEM, Google ad works, web site development, mobile applications, social media management etc .. while implementing and rolling our these services.
Managing any required government , media & PR relationship as well as external stakeholders that ensures strong company relationships to ensure smooth work flow if required.